Maximize Business Marketing with SEO and Social Media strategy 2017

Empower SEO and Social Media Together to Maximize Marketing

The latest marketing trends, like SEO and Social Media, make confused to non-specialists. But, we are here to help you try to make sense of it all, and show they are different, and how they play very similar roles achieving one common goal… of greater organic reach and engagement.

Let’s take a look on overview that helps put it all into perspective…

Start with a couple definitions.

SEO (Search Engine Optimization):

SEO is all about optimizing your website for search engine and getting a good position in the organic search results when people search for specific words that related to your website.

The goal of SEO is to acquire more high-quality links.

Social Media:

It relates to the platforms that enable users to interact with and share information. With it, you can enhance brand awareness, generate more leads, drive sales and many more.

Its main goal is to engage the community and attract new audiences.

The fact is that; when it comes to the expansion of organic online marketing world, SEO and social media fall under the same umbrella. As they work in sync, the process can be quite easy to drive more customers and increase website traffic using valuable content. To build an effective organic marketing strategy that works towards your business goals, it’s important to know how social and search all fit into the same strategy.

Here are 5 ways to get benefit from a powerful collaboration of SEO and social media:

Need Right Balance between SEO and Social Media:

Like birds and flying, skin and bone, SEO and social media are made for each other. Both doesn’t have the same effect, but it should! To get better SEO results, social media activity is very important and vice versa. Their partnership can reap the rewards!

Your website is the place where your business live online, a home of information of your business products and services. Just as you need an experienced architect to design your home structure, your website need SEO. And, when your home structure is ready, you hire construction crew to work on it. Likewise, you need to use social medium to reach specific segments of the market place. You know that one without other make your home look poor.

Whether you desire to build great brand online, deliver awesome user experience, it’s important to incorporate both into your marketing mix.

SEO make your business Ubiquitous

It’s strength of SEO. We know that #1 rank specifies top class. When an runner wins the gold medal, he/she become champion, silver and bronze medal winner become runners-up. And the rest are also runs, but nobody think about them. SEO works to bring your brand at the top of the heap, accelerate your campaign and make you memorable in this tough market. One thing to keep in mind, healthy SEO costs more but has a long term impact.

Social is Matters for Your Business:

Search and Social are two sides of a coin. So as a brand, you can help people in knowing who you are and what you are offering with paid advertising or organic content. You might get much better customer via organic content that stick over the long term. But, your combined lift will be worthwhile than relying on a single stream of paid channels.

Hence, social network can be your fine-tuned engine for sharing new content within the organic marketing framework. And, while you build effective social campaigns and tie it with new content, optimized for search, the campaign will bring you from zero visibility to a strong position almost overnight.

High Return on Your Strong investment:

SEO is one of the most cost effective ways in digital marketing, delivering a high return on each penny invested into it. It’s safe investment, but some businesses make mistake and consider it as a commodity. Actually, they invest $1 and want to get $10. But the fact is that, when confront with the easy way out, the worse option you get.
In SEO, there is a need of investing time and energy. With proper SEO activity, you can stay on the front page of search results for years, without spending penny in the future.

Takeaway:

Hope, these ways will show you the steps that you need to be taking on right way. If all things done properly, I’m sure you will drive more traffic to your site and convert leads into sales. There’s a natural connection between SEO, and social media. Recognizing this connection can be a key to be succeed in digital this marketplace.

How To Fix Common Issues after A PHP Upgrade

How To Fix Common Issues after A PHP Upgrade

Do you find such errors while using PHP and do you wish solve these errors? Then here is the solution:Upgrading your PHP version is necessary to get more features and functionality. However, it can also pose some problems on stability, security, and features. Your website may encounter some problems after upgrading to a higher version. In this document, we will provide you with some guidelines on fixing common issues after an upgrade.
PHP Upgrade - Common Issues
PHP Upgrade – Common Issues

Fixing upgrade related problems involve the following processes:

  • Reverting to the old version
  • Copying an updated php.ini version
  • Correcting “500 Internal server Error
  • Using Zend Optimizer and Zend Guard
  • Using cron with PHP version 5.2.17

In this blog, we will cover the first three topics. The next two processes will be covered on the next blog.

So let us begin this tutorial with reverting to an old version.

Reverting To An Old Version

If you encounter any problem after having your version upgraded, you can always go back to the previous version. You can do this using the PHP version tool in cPanel.

After upgrading your website to a higher PHP version, you may encounter some depreciation errors. This is because some functions or features used by your site have been removed. You have the option to either edit your website’s code to make it compliant to the new version or go back to the previous version.

Copying An Updated Php.ini Version

If you are using a custom php.ini file, ensure that you are using the correct file for your version:

  1. For PHP 5.3, copy the /usr/local/lib/php.ini. This is the default php.ini file.
  2. For version 5.2.17, copy the php.ini file located at /opt/php/php-5.2.17/lib/php.ini.
  3. Other versions can be found in the /opt/php directory

To copy the updated php.ini file to your public_html directory, log in to your SSH account and then use the cp command. To apply it to all subdirectories, add the following to your .htaccess file.

Replace USERNAME with your own account username:
SuPHP_ConfigPath /home/USERNAME/public_html/

If you are using custom configurations, you must reconfigure them after copying the updated php,ini file.

Correcting “500 Internal Server Error” After Upgrade

If you get a “500 Internal Server Error” after upgrading to a higher PHP version, check the .htaccess file in your public_html directory. At the end of the file, you could see text similar to the following:

# Start A2 Switcher Block
# Do not remove or modify this block! Added by PHP Switcher from cPanel to use an alternate PHP version. Contact Support for details.

<IfModulemod_suphp.c>
AddHandler application/x-httpd-php-5.4.13 .php
</IfModule>

# End A2 Switcher Block

Adding AddHandler value will help determine the PHP version for your site. Check if the correct version is indicated and the line formatting is correct. Depending on the previous configuration of your .htaccess file, you may find that the lines of text have been merged which could pose some problems.

Wrap Up

New PHP versions allow more functionality for your website. However, they are also prone to bugs that need to be fixed. You can hire dedicated PHP developers to fix the problem for you.

For more information on how to fix upgrade issues, Share your issue in below comment section.